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Multi-Media Advertising Campaign
MyVolkswagen App Launch Campaign
Hypothethical brief – The main objective of this campaign is to launch the 'MyVolkswagen' App and to bring awareness of in a funny and quirky way. A various amount of medias were used, from print (magazine) and billboard, and from 'Auto Show' booths to in-store games, they all effectively engage the customer to sign up.
Medium:
Illustrator
InDesign
Photoshop
Role:
Advertising
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